aha launches exclusive 'Student Discount' for Telugu students in USA
Hyderabad: aha, the OTT platform, has officially announced the launch of its 'aha Student Discount,' tailored specifically for Telugu students studying in the United States. This initiative aims to make quality Telugu entertainment accessible and affordable for Indian students in the USA.
According to the latest Open Doors Report (FY 2022-2023), Indian student enrolment in the United States has hit a new high for the third consecutive year. The number of Indian students pursuing higher education in the US surged by 35%, reaching a record-breaking figure of ~2.7 lakh students.
Approximately 40% of these students, which is around 100,000 students, come from the Telugu-speaking states of Andhra Pradesh and Telangana. This demographic forms a significant portion of aha's audience, and aha is dedicated to fulfilling the entertainment requirements of this lively community in the USA.
The ‘aha Student Discount' offers unlimited access to a rich library of original series, blockbuster movies, and exclusive content in Telugu. The plan includes five logins and one concurrent stream, priced at just $4.99 per month or $24.99 annually, ensuring an engaging streaming experience.
Subscribers will enjoy content in 1080p full HD resolution with stereo audio. Users must verify their student status using their university or college active email IDs to activate the student plan. The aha has also partnered with Proxi ID to streamline the student verification process, ensuring a seamless experience for users. This collaboration aims to enhance efficiency and ease of student verification procedures.
Rakesh CK, Executive Vice President – SVOD & Marketing said, “At aha, we understand the importance of staying connected to one’s roots. Our 'aha Student Discount' offers Telugu students in America a perfect blend of entertainment and cultural connection, all at an affordable rate. Our goal is to provide these students with an affordable way to stay connected to their culture and enjoy the best of Telugu entertainment while pursuing their studies abroad. This initiative shows our commitment to serving the Telugu community worldwide and ensuring they stay connected to their heritage, no matter where they are."
aha has become the go-to OTT platform for captivating Telugu entertainment, catering to diverse tastes worldwide with its rich array of aha originals, films, talk shows, and reality series. From acclaimed titles like Unstoppable with NBK, Sarkaar, Telugu Indian Idol and Bhamakalapam to blockbuster movies such as Love Story, Bheemla Nayak, Krack, Baby, Color Photo, Premalu, Keedaa Cola, Samajavaragamana, DJ Tillu, 35 Chinna Katha Kaadu, and Maruthi Nagar Subramanyam aha delights the Telugu community in the USA and beyond with its engaging and high-quality content.
With the launch of the 'aha Student Discount,' aha extends its best wishes to Telugu students in the USA for a fulfilling streaming experience.